Joost van der Waal from Isoleerbewust insulates Rotterdam homes with ecological materials

“The future lies in local crops such as wheat straw and hemp”

He used to swim in Tropicana as a child, now Joost van der Waal (40) from Isoleerbewust rents a space in the basement of BlueCity's old tropical swimming pool. According to the entrepreneur, he is not a typical BlueCitizen, as he is often out and about. His business? Insulating Rotterdam homes with ecological materials such as wood fiber, flax and hemp. With clever articles and videos about the advantages of, and tips and tricks for, insulating, he also knows how to successfully market biobased materials.