Raw materials are becoming scarcer and more expensive, legislation—though media coverage may sometimes be contradictory—is slowly but surely tightening, and customers and investors are demanding sustainable solutions. Perhaps you have viewed the circular economy as a government ambition or a sustainability issue for large corporations. However, this transition is now affecting every type of business, from multinational corporations to SMEs.

For every entrepreneur, this means that circularity is no longer an option but a strategic necessity. So, instead of considering circularity as an add-on, see it as a guiding principle for your business operations. It provides solutions for the challenges you already face (and will face in the near future) and creates opportunities to position yourself well with supply chain partners, customers, and stakeholders. Why? Because circular companies are more future-proof, financially attractive, and at the forefront of innovation.

Circular entrepreneurship: what is it, where to start, and what are the benefits?