Ask any entrepreneur about their Why, and you will often get an answer that touches on a personal motive. This was the case for fashion designer Ilse Kremer. "Color in fashion is important to me. Both in my designs and in my daily life. I always dress in colorful clothes and don't want to ban color from my closet. I believe it shouldn’t be necessary."
During her fashion studies at the Willem de Kooning Academy in Rotterdam, Ilse learned about the negative impact of fashion. "The textile dyes that are widely used have an important part in this. It costs a lot of energy and water to make this dye, and contains harmful chemicals that pollute our waters." At the same time, she saw that there was also a growing criticism on a society-level against this industry and a growing demand for environmentally friendly alternatives. Ilse's personal motives became her professional driver: searching for an alternative to harmful textile dyes and raising awareness among consumers that these exist.